Architect a best in class IPTV solution experience, incorporating any innovative technology and functions possible. Create a solution that allowed the users of Quative’s IPTV set top box to navigate and view programs using and EPG (electronic program guide), record programs and watch video on demand (VoD).
A digital agency created high-fidelity screens with the corporate brand in mind. However, there was little user feedback involved in this process. Our initial engagement was focussed around on stakeholder and SME feedback, not everyday users. Game goals needed to be considered in these designs, but user interaction and feedback was not tested or validated.